It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance.
Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes.
Under Armour's mission is to provide the world with technically advanced products engineered with our superior fabric construction, exclusive moisture management, and proven innovation. Every Under Armour product is doing something for you; it's making you better.
Under Armour offers a wide selection of men's athletic apparel, accessories, and footwear. Under Armour has everything you need to enjoy your favorite activities, including hunting, fishing, running, winter sports, and more.
Under Armour offers a wide selection of women's apparel, including base layers, sport bras, and underwear that are designed specifically to fit a woman's body. Women can enjoy Under Armour's high-performance, durable quality in sizes that work for them.
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